Get Daily Exclusive Solar Appointments
That Builds Your Brand.
With a Pay-Per-Performance Growth Partner.
We replace the expensive, non-incentivized in-house marketing hire with a proven, performance-based system — exclusive appointments booked daily, electric bills collected automatically, and leads that already understand the economics of solar before your rep ever calls.
Monthly closed installs — 230+ in 2025 for a US installer running on Simple Tree campaigns (Google + Meta + AI nurture)
Why installers switch to Simple Tree
Replace the overhead. Keep the results.
Most installers either burn money on shared leads or hire an inexperienced in-house marketer who spends 6 months learning your industry on your dime.
☠️ The shared lead graveyard
You get the email notification after 10 other companies already called. Your reps are doing archaeology, not sales.
📵 The ignored phone problem
80% of consumers block unknown calls. Your reps leave voicemails into a void while your ad spend ticks up with nothing to show.
⛓️ Single source dependency
One lead channel means one point of failure. When Facebook changes its algorithm or Google raises CPCs, your whole pipeline stalls.
🧊 Dead database, no reactivation
Hundreds of aged leads sitting cold. Without an automated re-engagement system, that's six figures of revenue you'll never recover.
How it works
Four systems. One diversified branded pipeline. Daily exclusive appointments.
The exact order of operations behind 25+ MW of US and Canadian solar installs.
System 01
AI Appointment Engine + Review Generation
Multi-touch sequences force leads to self-qualify by uploading their electric bill before you ever call. AI text and voice setters follow up 24/7, book appointments automatically, and trigger 5-star Google review requests post-install — all without adding to your payroll.
System 02
Financial Education Matrix
ROI-driven content — bill breakdowns, IRR charts, net-metering graphs — that attracts buyers who care about numbers, not just environmentalism. Higher-educated leads arrive on calls already sold on solar. Your rep closes, not educates.
System 03
Proof-Based Paid Ads
We leverage proof-of-concept content to explain the economics of solar in your local market across Meta and Google — capturing higher-educated leads at $16–$26 per conversion. Leveraging our primed conversion data that's generated thousands of installs across Canada and North America. Every dollar of your ad spend is tracked to a closed install.
System 04
Organic Lead Domination
We build your presence across Google Maps, organic search, and AI search engines so you capture leads that never see an ad. Ranking in your local market means diversified, compounding lead flow that doesn't cost you per click. Ran by experts who specialize in ranking solar sites.
System 01 in action
Watch the AI Book an Aged Lead and Pull the Bill — Automatically
This is a real conversation. Our AI setter texts cold leads, qualifies them, books the appointment, and requests the electric bill — without a human touching it.
- Texts aged leads every 14 days — forever — until they book or opt out
- Voice AI handles inbound calls after hours so no lead goes unanswered
- Bill retrieval happens before the call — your rep arrives prepared to close
- Auto-triggers 5-star Google review requests post-install
Diversified lead sources
We don't bet your pipeline on one channel.
Paid search, paid social, organic, and AI search working simultaneously — so when one channel shifts, your pipeline doesn't collapse.
Monthly leads by source — US client at peak (933 contacts, 70% paid search, 10% paid social)
Google Maps rankings — local solar keywords dominating page 1 across target markets
Track record
From single region installers to national scale commercial projects.
We've generated leads for a US utility company's residential solar division and built install pipelines for owner-operators across the US and Canada.
1.63 MW commercial installation — Illinois · Generated through Simple Tree campaigns
Verified reviews
Don't take our word for it.
Real Trustpilot reviews from solar installers who've run our system.
Content that pre-sells
Daily Leads from Solar Education Content
We build the educational ecosystem that makes your leads arrive already sold on solar — before they ever fill out a form. Our proof-of-concept content explains the economics of solar in your market across YouTube, Meta, and Google.
This is why our leads convert at a higher rate than anything from a shared lead vendor. By the time they book, they've already seen the numbers.
Is this for you?
We work with established installers.
This system only works when the right pieces are in place on your end. Be honest.
This is you
- 2–5 sales reps with a real sales process
- Strong Google reviews and an established brand
- Ready to fund ad spend ($1,500–$3,000/mo minimum)
- Tired of shared leads and want to own your pipeline
- Operating in Canada (AB, BC, ON) or a US solar market
- Willing to use GHL CRM and track your pipeline properly
Not a fit
- Solo operator with no sales process or team
- Under $500k/yr — not ready to invest in ad spend
- Expecting leads that close without any follow-up
- Unwilling to track a pipeline or share performance data
Who you're working with
Doug — Founder, Simple Tree Solar Marketing
Economics grad from Cal Poly SLO. In digital marketing since 2012. I built Simple Tree because #1 I believe in the solar investment for homes and businesses. I watched too many solid installers get burned by shared lead vendors and in-house marketers who never spent a dime on ads themselves or picked up the phone to call leads.
I wanted to build the partner I wished existed — one who only wins when you win, brings proven systems instead of a learning curve, and gives you full visibility into what's working. We've now generated 25+ MW across resi and commercial solar in the US and Canada, and I'm still personally on every strategy call.
Apply for Daily Exclusive Solar Appointments
Answer 6 quick questions so we can confirm you're a fit. Watch our webinar showing live campaigns and results. Takes 60 seconds — we review personally and reach out within 1 business day.
Step 1 of 6
What's your name?
Step 2 of 6
What's your email?
Step 3 of 6
Best phone number & your postcode?
Step 4 of 6
Company name?
Step 5 of 6
Where do you install?
Step 6 of 6
How many sales reps on your team?
Not including yourself.
Application Received
We review every application personally. If you're a fit, you'll hear from us within 1 business day. In the meantime, watch the 30-minute playbook to see exactly how we build the system.
Watch the Playbook →Every month you wait, qualified installers in your market are building pipelines you don't have.
They're ranking on Google Maps. Their AI is booking appointments overnight. Their leads arrive with bills already uploaded. The gap compounds every month — the best time to build this was last year, the second best time is now.